Articles by Yu Ji-soo
Yu Ji-soo
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[Best Brand] Yamaha aims to enhance motorcycle safety
Yamaha Motor Company has been a pioneer in making motorcycles safer and more convenient by developing and incorporating cutting-edge electronic safety equipment. In particular, the all-new XMAX 300 sports scooter, recently released in South Korea under the distributor Hankook Motor Company, touts such innovative technology, making it a viable option for riders who want to be safer on the road. The vehicle comes with an anti-lock brake system and a traction control system, Yamaha said, which inst
Mobility June 28, 2023
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[Best Brand] Uptown Cocktails jazzes up Korean drink market
Uptown Cocktails, a leading cocktail brand in the US, has hit the Korean market with its high-quality products with vibrant designs while delivering a memorable taste. Southern Champion, the brand’s producer, and The IB Korea, the wholesale retailer for the brand, have brought the Uptown Margarita, Blue Hawaiian and Pina Colada flavors to South Korea, which are now available for purchase. Another flavor, Caribbean Punch, will also be available in the second half of the year. Uptown Margari
Industry June 28, 2023
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[Best Brand] Jojo Kalguksu aspires to be leading hearty soup restaurant
Jojo Kalguksu, a brand that specializes in Korean knife-cut noodles, or kalguksu, has been gaining popularity among customers who crave the hearty noodle dish. The brand has four restaurants in its hometown of Daegu, North Gyeongsang Province, and two restaurants in Seoul. The first branch was established in Daegu in 2017, and the most recent branch opened this March in Seongsu-dong, a popular hotspot among the youth in Seoul. Jojo Kalguksu also sells kalguksu meal kits for people to cook and en
Industry June 28, 2023
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[Best Brand] Metamix aims to provide quality supplements through innovative development
The health supplement market has been seeing increasing demand as people prioritize their immunity and well-being, especially after the global COVID-19 pandemic. Mirae Wellcare aims to cater to those needs by providing affordable and healthy products to consumers. Accordingly, its health supplement brand, Metamix, offers a variety of health-boosting supplements while simultaneously contributing to a culture of sustainability. Metamix products, such as the 10 Billion Probiotics and Lutein Eye Car
Consumer June 28, 2023
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[Best Brand] Beating summer heat with Pocari Sweat
Dong-A Otsuka, South Korea’s leading beverage maker, initiated a campaign with the government to promote nationwide efforts in overcoming this summer’s expected heat waves. The company announced that it launched the second annual "Beat the Heat Campaign" from June 22 to 23 in collaboration with the Ministry of the Interior and Safety and the Korean Red Cross, following the first campaign held last year. The company kicked off the event at the Olympic Park Foreon in Gangdong
Industry June 28, 2023
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LG Chem begins mass production of single-crystal cathodes
LG Chem said Monday that it has begun mass production of high-nickel single-crystal cathode materials for next-generation batteries at its plant in Cheongju, North Chungcheong Province, making it the first Korean company to do so. "High-nickel single crystal cathode materials are an innovative solution that will transform the landscape of the future battery material market and address customers' needs,” said Vice Chairman and CEO Shin Hak-cheol. Cathodes are a core component that
Industry June 26, 2023
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Innocean tops client satisfaction ranking in Spain
Innocean Worldwide, the marketing and communications agency affiliated with Hyundai Motor Group, said Thursday that its Spanish subsidiary has recently topped a client satisfaction ranking conducted by Spain’s biggest consulting and marketing research firm Scopen. Some 1,600 local marketers participated in Scopen’s latest survey, evaluating agencies with more than five advertisers based on criteria such as creative and strategic planning skills, price competitiveness and digital capa
Industry June 22, 2023
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Volvo’s crossover lineup offers 'all-road' adventure package
Ahead of this year’s vacation season, carmakers are increasingly launching crossover vehicles that combine the comfort of sedans with the roominess of SUVs. Swedish carmaker Volvo is no exception. Its crossover lineup, dubbed “Cross Country,” offers an “All-Road Package” suitable not only for outdoor activities like travel and camping, but also for daily driving. According to the carmaker, the lineup consists of the V60 CC and V90 CC, which provide ample cargo space
Mobility June 21, 2023
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Hyundai Motor's Busan Expo promotional video hits 100 million views
Hyundai Motor Group's promotional videos for Busan’s bid to host the 2030 World Expo racked up over 100 million combined views after the first video was released three months ago, the country's top automotive group said Monday. The promotion campaign comprises 37 videos, which include two videos targeting the global audience, and 35 short-form videos addressing individual member countries of the Bureau International des Expositions, the international body responsible for overseei
Technology June 19, 2023
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Hyundai Elevator wins largest-ever order
Hyundai Elevator said Sunday it has won a contract for its largest-ever order, worth 43.4 billion won ($33.9 million), to build elevator and escalator units at a large apartment complex in Seoul. The order involves the installation of 314 elevator and escalator units in the reconstruction of Dunchon Ju-gong Apartment in Gangdong-gu, Seoul. This is the largest contract that Hyundai Elevator has ever secured in terms of both the total number of units and the contract sum, the company said. "T
Industry June 18, 2023
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GM names marketing veteran as new Korea chief
General Motors said Friday it has appointed Hector Villarreal, vice president of vehicle sales, service and marketing at GM Mexico, as its Korean unit’s new president and CEO, effective from Aug. 1. Kicking off his career at GM Mexico in 1990, Villarreal has held various positions within the company across several branches. He has served as president and managing director of GM Operations in Uzbekistan, managing director of GM Russia and president of GM Southeast Asia. In his most recent p
Mobility June 16, 2023
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Korea’s startups minister meets with LVMH chief at Paris tech show
South Korea’s Minister of SMEs and Startups Lee Young met with Bernard Arnault, chairman of French luxury goods conglomerate LVMH Group, to exchange opinions on possible collaboration between Korean startups and LVMH brands, the ministry said Friday. The minister was visiting Paris to attend the Viva Technology 2023, one of the largest startup and tech events held in Paris from Wednesday through Saturday this week. During the event, she met with several executives from French companies to
Technology June 16, 2023
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Dasan Networks to join infrastructure reconstruction in Ukraine
South Korean telecommunications equipment provider Dasan Networks said Thursday it is seeking to join forces to rebuild the power grid and communication network of Ukraine. The company’s European business chief, Ra Gil-joo, attended the annual conference of the International Energy Cluster held in Kyiv on June 7, during which he introduced the company’s will to help rebuild the war-torn country. “We plan to participate in the prioritized reconstruction of power and communicatio
Industry June 15, 2023
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Korea Forest Service bolsters ties with UNCCD
This year marks the 50th anniversary of South Korea’s postwar land restoration initiative. To commemorate this anniversary and contribute to global restoration and reforestation, the Korea Forest Service is actively engaging in various programs with the United Nations Convention to Combat Desertification, or UNCCD, to prevent the proliferation of land degradation and desertification in developing countries. The Korea Forest Service first joined the UNCCD -- one of the UN’s three en
Industry June 15, 2023
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Mediforest CEO to compete for Mrs. Globe crown
Jung Gyu-ri, CEO of medical company Mediforest and the winner of the 2022 Mrs. Korea pageant, is set to compete at this year’s Mrs. Globe 2023 in California from June 20 to 25. Mrs. Globe is regarded as one of the most prestigious and competitive international beauty pageants in the world, where women from over 100 countries aged 25 and up vie for recognition of their outstanding intellect, humanitarianism and beauty. Jung expressed her determination to represent South Korea on the global
People June 14, 2023
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