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[Weekender] Luxury labels target teens
[Weekender] Luxury labels target teens
IndustryMay 27, 2023
Brand partnerships to lower entry barriers High-end fashion houses are also joining hands with more mainstream brands in an attempt to lower the barrier to entry. Louis Vuitton’s partnership with streetwear fashion label Supreme in 2017 signaled a pivot for the brand. It indicated the luxury fashion house's new strategy of catering to much younger customers, followed by Tiffany & Co. and Gucci,...