Philip Morris bets big on low-priced Iqos
RetailFeb 8, 2023
The South Korean unit of international tobacco company Philip Morris Korea said on Wednesday it will release Iqos Iluma One in Korea this month, amid the tobacco companies' heated competition for market share in Korea. "The newly released Iqos Iluma One, which is the latest addition to our flagship heat-not-burn electronic cigarette brand Iqos, is most characterized by its all-in-one design," said PMK managing director Paik Young-jay during a press conference. According to Paik, u