As spring approaches, many Koreans eagerly tune in to timeless spring-themed songs -- joyful yet poignant melodies that signal the arrival of what is thought of here as the season of love. These songs consistently occupy top positions on national record charts every spring, reflecting Koreans’ enduring affection for these tracks, as the season adorns the nation with colorful blossoms and new leaves. Yet, of four popular songs about spring, the themes they deal with are divided between po

Hashtag Korea April 2, 2024

In November last year, New York-based Good Housekeeping magazine recommended the 20 best types of Christmas trees for the upcoming season. Among them was a relative newcomer: the Korean fir, also known as “gusang namu (tree)” in Korean. It was described as a “new kid on the block” by the magazine, referring to its emerging presence, “popping up,” thanks to its distinctive shape and color. Ironically, however, this indigenous Korean tree is not commonly used

Hashtag Korea April 2, 2024

Seoul City has started disseminating vaccine-laced fish cakes to wildlife as a measure to curb the spread of rabies, the city government said on Monday. The Seoul Metropolitan Government said 37,000 square pieces of fishmeal-based bait containing rabies vaccine, each measuring 2-3 centimeters, will be distributed near mountains and rivers from Monday until May 15. This initiative aims to enhance the immunity of wild animals, such as raccoons, badgers and wild dogs, against the viral disease. T

Social Affairs April 1, 2024

On Seoul’s streets today, seeing someone clad in a CNN hoodie, Kodak pants, Yale socks, a Discovery jacket, a National Geographic backpack and a BBC Earth baseball cap may not seem out of the ordinary. The presence of logos from global non-fashion brands, spanning academia, media and sports, in Korean everyday wear seems to be only growing, now including unexpected entrants like arms manufacturer Lockheed Martin. As for Yale, the US university now ranks third among the top 100 fashion br

Hashtag Korea March 31, 2024

As spring heralds the arrival of a new semester, young college students, first-years in particular, brim with eager anticipation for a fresh campus experience. Fluency in the terminology of college life here unlocks a deeper understanding of the local campus culture, enriching every aspect of the student experience. Here provided are explanations of Korean college culture and its related terms to assist undergraduates and others on their journey. 'Hakbeon' to navigate campus co

Hashtag Korea March 26, 2024

"I love you, darling” was the final text message sent by the 60-something captain of a South Korean chemical tanker to his wife, before the ship capsized in rough seas off Japan's west coast on Wednesday. He was among nine later found dead of the ship’s crew of 11, with one still missing. The captain's wife, speaking at Keoyoung Shipping's headquarters in Busan on Thursday, said she received the love message from her husband at around 7:30 a.m. on Wednesday, to wh

Social Affairs March 22, 2024

The fifth edition of The Korea Herald’s Global Business Forum kicked off Wednesday at the Floating Island Convention Center on the Han River in Seoul, under the theme "Age of Hyper-Uncertainty: Global Business Opportunities and Trends." Spanning 13 weeks, the weekly forum serves as a gathering point for leaders in the business and finance sectors, academic experts, diplomats and top civil servants. Its primary objective is to strengthen business networks based on shared interes

People March 21, 2024

Korean workers are experiencing decreased job satisfaction, amid an increasing tendency to value financial gains and a healthy work-life balance, a report showed Sunday. According to research conducted in 2023 by the Korea Research Institute for Vocational Education and Training, which surveyed 1,500 individuals aged between 18 and 64, Koreans rated the importance of their jobs in their lives at an average of 4.58 out of a possible 7, down by 0.87 point from 5.45 reported in 2007. In terms of

Social Affairs March 18, 2024

Busan city is facing opposition from Korean language preservation groups as it moves to name a district “Eco Delta-dong,” making the first time an English place name would be used for an official administrative unit. As per the city’s announcement on Tuesday, the district office of Gangseo, Busan, has submitted the naming proposal last month for the new entity to be comprised of three existing areas, Gangdong-dong, Myeongji 1-dong and Daejeo 2-dong. In pursuit of the national

Social Affairs March 12, 2024

Many Koreans perceive drug offenders as fundamentally different from ordinary people. An Jun-hung, a defense attorney who specializes in drug crimes, knows from his decade-long experience of representing them in court that this is not the case. He likens the experience of trying illegal drugs to getting into an unexpected car accident. "Most people who get caught doing illegal drugs first encounter them unknowingly or out of curiosity," the attorney from law firm Son & Partners s

Social Affairs March 12, 2024

Koreans, particularly of younger generations, are often compared to an imaginary rival by the name of “Eomchina.” This rival, whose name literally translates as “mom’s friend’s son,” represents an idealized peer against whom one is constantly measured in various aspects of life, from academic achievements and career success to marital status and monthly income. “Eomchina” as a benchmark for success stems from parental comparisons and envy for the a

Hashtag Korea March 10, 2024

Long recognized as South Korea's most expensive retail area, Myeong-dong in central Seoul has lost its crown. Recent surveys show that last year, this tourist-favored shopping district was surpassed by an unexpected contender in terms of store rent: Bukchang-dong. Bukchang-dong’s commercial strip is located between the Bank of Korea building, City Hall Station and Hoehyeon Station, and it topped the annual retail market analysis conducted by the Seoul Metropolitan Government with an

Social Affairs March 7, 2024

A charity project to support survivors of fires who suffered burns by raising money from sales of calendars featuring muscular firefighters has raised more than 1 billion won ($750,000) over its 10-year span, Seoul’s fire department said Wednesday. The 10th edition of the “momjjang” or "great body" calendar, on sale from November to January, generated 96 million won in revenue and donations, according to the Seoul Metropolitan Fire & Disaster Headquarters. The

Social Affairs March 6, 2024

Gifting condolence money in a white envelope to those you are close to who are in mourning is a long-standing tradition in South Korea. Yet, when this custom coincides with Korea's increasing number of pet owners and evolving pet-friendly culture, it might take an unexpected turn in this nation which has recently decided to outlaw the consumption of dog meat. In a survey of 5,000 Korean nationals conducted in 2022 by the Ministry of Agriculture, Food and Rural Affairs, nearly one out of

Hashtag Korea March 5, 2024

In another piece of grim news underscoring South Korea's looming demographic crisis, the number of marriages in 2023 fell by 40 percent compared to the level recorded a decade ago, government statistics revealed Sunday. According to Statistics Korea, an estimated 193,673 couples tied the knot last year, a drop of 40 percent compared to the 322,807 couples who got married in 2013. From a year ago, however, the 2023 figure marks a 1 percent increase, or 1,983 more marriages. In 2022, marria

Social Affairs March 3, 2024