The Korea Herald


[Photo News] Kimchi for everyone

By Korea Herald

Published : Oct. 12, 2022 - 18:05

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(Daesang Group) (Daesang Group)

An advertising campaign video for kimchi, co-produced by South Korea's leading kimchi maker Daesang and Seo Kyung-duk, an expert in promoting Korea overseas, plays in New York's Times Square on Monday. Under the slogan, "Taste the original," the campaign aims to promote Korea as the originator of kimchi as well as customer awareness worldwide.