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Retailers set to hold bargain events over weekend amid state-led sales festival
Retailers set to hold bargain events over weekend amid state-led sales festival
RetailJul 4, 2020
Shoppers who want to bag a bargain may have to visit major retailers across the country over the weekend as major outlets are planning to hold big events in line with a state-led sales festival designed to boost spending amid the pandemic. South Korea kicked off the 17-day sales festival, called the "Korea Donghaeng Sale" campaign, on June 26 in an effort to boost faltering domestic demand amid the new coronavirus outbreak. "Donghaeng" means going along together in Korean.