[Chung Chan-seung] The collapse of trust: South Korea's true health care crisis
[KH Explains] Why doctors refuse to bend despite lack of public support
[KH Explains] What does Apple's dead car project mean for Samsung, Hyundai?
Actor Lee Jae-wook vows legal action against malicious rumors
Yoon, Zuckerberg discuss AI, digital ecosystem in Seoul
Interior minister renews calls for trainee doctors to return to work
Bitcoin soars to record high in Korea
Police raid striking doctors' homes, offices, after deadline passes on return-to-work order
S. Korea, US voice 'deep concern' over NK's definition of S. Korea as 'hostile' country
[Graphic News] S. Korean children’s screen time 3 times WHO recommendation
Luxury home spa brand LBB issues NFTs for premium care serviceBy Hong Yoo
Published : Oct. 4, 2022 - 10:45
La Boutique Bleue, a premium home spa care brand that launched in South Korea in 2021, introduced a non-fungible token certification service, the company said Friday.
According to LBB, it has offered VIP membership cards in the form of NFTs to participants that took part in the launch event of the Italian luxury golf wear brand Filippo Piana in Seoul.
LBB had collaborated with Filippo Piana in hosting the launch event by showcasing its newest product, Golden Camellia All Day Care Lotion, and offering special gift sets of its bestselling products to attendees at the event.
The introduction of the NFT certification service comes after LBB formed a strategic partnership with domestic blockchain firm Alman Co. to cooperate in providing NFTs for products and services.
“This is part of our effort to closely communicate with customers who have used our high-end services and also to appeal to millennials and Generation Z. We hope to build our brand fandom with the help of NFT-based services,” said Lee Soo-jin, CEO of LBB.
Those with the digital VIP membership card can access the brand’s NFT collection available on the CLEBUS-X site created by Alman Co. with special benefits.
“We as a premium beauty brand hope to contribute to raising K-beauty standards with unique marketing and outstanding products. We will continue to expand our services for communication purposes with our customers,” Lee added.
Yoon touts improved Japan ties on Independence Movement Day
Bill to probe first lady fails to pass
Address by President Yoon Suk Yeol on the 105th March 1st Independence Movement Day