And the shade of purple is expected to hit stores, manifesting itself in cosmetic and fashion products.
For instance, VDL Cosmetics will introduce items featuring the color.
VDL Cosmetics posted a promotion video of “VDL + Pantone” on Facebook. It is taking preorders for the limited edition lineup, which includes products such as eye shadow, tint, makeup primer and cushion compact foundation.
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| Cosmetic Products from Inisfree with Ultra Violet (Yonhap) |
Other cosmetics brands, such as Innisfree, RMK, Maxclinic and Amos Professional, have also launched new products with the shade of purple.
Pantone, a provider of professional color standards, has picked a color of the year since 1999. Last year’s choice was Greenery. Pantone’s choice predicts which color will lead trends that year.
By Ahn Sang-yool (koolsangon@heraldcorp.com)
