LG Hausys, a South Korean construction material supplier, has been striving to penetrate the North American market through active marketing and localization, with the aim of becoming the top acrylic scagliola maker in the United States.

As part of its efforts, the company participated in one of the largest local exhibitions, The Kitchen & Bath Industry Show, which is taking place in Orlando through Thursday.

At the KBIS, LG Hausys unveiled new acrylic scagliola and engineered stone products reflecting the latest design trends. The company showcased its products by setting up a kitchen, dining room and laundry room decorated with its engineered stone “Viatera.”

In the second half of 2016, LG Hausys expanded the production line at its engineered stone manufacturing factory in Georgia. It has also set up a North American corporation in charge of sales in Canada to concentrate on product localization, the company said. 

“While the US government has been strengthening policies on locally produced goods, we will continue to develop our localization methods from production to sales,” said Kim Joo-won, president of the US branch. 

By Kim Da-sol (ddd@heraldcorp.com)