Ten Korean designers will open a pop-up store at a renowned concept store in Paris next month, a local design foundation said Tuesday.
The Seoul Design Foundation said the store, named "Seoul's 10Soul," will open at L'eclaireur in Paris on June 22 and run for three weeks.
The designers include those who participated in Seoul Fashion Week, including D. Gnak, Heich es Heich, Nohke and Moohong.
"We created the opportunity for the designers' clothes to be actually sold to customers," said Jung Ku-ho who is in charge of the project. "By inviting over renowned buyers, media and VIPs to the opening party, we will advertise our designers' competence abroad."
The pop-up store is planning to collaborate with an Italian concept store in September when Milano Fashion Week takes place, the foundation said. (Yonhap)