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Customers who open the app while connected to in-store wireless internet until April 6 will receive a 2,000-won coupon.
The promotional event is designed to show customers how using the mobile E-mart app could enhance their offline experience, the company said.
The brand is also planning to launch location-based mobile marketing services through its app in the second half of this year.
Customers will receive coupons and information about promotions at E-mart branches near their current locations.
About 3.5 million people currently use the E-mart mobile app, according to the company.
By Won Ho-jung (hjwon@heraldcorp.com)
