South Korea will rev up a public relations drive on social networking sites worldwide for its easternmost islets of Dokdo to counter Japan’s claims to the islets, a high-ranking government official said Monday.

Last week, South Korean Foreign Minister Kim Sung-hwan told reporters that his government was preparing to run counter ads in Japanese media shortly after the Tokyo government ran ads in Japanese newspapers defending its sovereignty claims to Dokdo.

“We are considering running ads in Japanese media but that would be difficult. So we will start a public relations blitz on social networking sites,” the official said on condition of anonymity.

To appeal to international audiences, the official said it is important to make an entertaining PR video clip for Dokdo “as Psy did,” referring to the global smash music video by Korean rapper Psy for his song, “Gangam Style.” (Yonhap News)