The Korea Herald


LG supports AI art program at Guggenheim Museum

By Jie Ye-eun

Published : Jan. 29, 2024 - 15:53

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Visitors explore Brooklyn-based artist Stephanie Dinkins' artwork titled, Visitors explore Brooklyn-based artist Stephanie Dinkins' artwork titled, "The stories we tell our machines," at the Solomon R. Guggenheim Museum in New York on Thursday. (Guggenheim Musem, Ed Marshall)

LG Group said Monday it supported an art program showcasing three artificial intelligence-integrated artworks of Brooklyn-based artist Stephanie Dinkins at the Solomon R. Guggenheim Museum in New York on Thursday.

“Late Shift x Stephanie Dinkins” shed light on how AI tends to have the mindset of the majority, easily overlooking and further ostracizing those living in the gray areas of society.

Dinkins is an artist who uses cutting-edge technologies such as AI, augmented reality and virtual reality to create her works. Last year she was the first winner of the LG Guggenheim Award and one of Time magazine’s 100 Most Influential People in AI.

At Thursday's exhibition, she displayed her works on six LG OLED TV screens, including the world's largest 97-inch OLED evo TV, the OLED Objet Collection Pose TV and transparent OLED signage.

The latest OLED evo TV equipped with an Alpha 11 processor boasts upgraded graphics, sound quality engine and advanced AI upscaling, which has sharpened objects and backgrounds for clearer and more vibrant images, according to LG Electronics officials.

LG also said the latest exhibition and Dinkins’ new works of art are the fruit of the LG Guggenheim Art and Technology Initiative, after LG Corp., LG Electronics and LG Display formed a five-year partnership with the Guggenheim Museum to discover and support innovative artists who present unique value to contemporary art.

As part of the joint effort, a $100,000 honorarium, accompanied by a physical award, was awarded to winners of the LG Guggenheim Award.

"Through the global partnership between LG and Guggenheim, we plan to continue introducing meaningful activities that can resonate in society," an LG Group official said.

Meanwhile, both sides are planning various activities this year, including the announcement of the second winner of the LG Guggenheim Award. They will also sponsor the Young Collector’s Council's party hosted by LG Display in April.

Since March last year, LG Electronics has also been supporting a curator in charge of digital technology-based art research at the Guggenheim Museum.