The Korea Herald


Pinkfong, Baby Shark explore Korea in new English booklet

By Hwang Dong-hee

Published : Dec. 14, 2023 - 13:57

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Cover of “Let’s Explore Korea with Pinkfong and Baby Shark” (KOCIS) Cover of “Let’s Explore Korea with Pinkfong and Baby Shark” (KOCIS)

The Korea Culture and Information Service (KOCIS) and Pinkfong Company have jointly created an English booklet titled, “Let’s Explore Korea with Pinkfong and Baby Shark,” introducing South Korea and Korean culture to children worldwide.

The creator behind “Baby Shark” and other children's songs, which feature animated animal characters, takes a playful approach as Baby Shark hears from Grandma Shark about a treasure box she obtained during her trip to Korea. Pinkfong and Baby Shark set out on an expedition to the country to find their own treasure box.

The booklet is tailored to children aged 7 to 11.

With approximately 100 pages, the booklet covers various aspects of Korea, including its national symbols and Hangeul, or the Korean alphabet; historical and cultural heritage sites; Korean food; the country’s four seasons and popular tourist destinations; and traditional Korean arts and sports culture. Divided into five chapters, the booklet concludes each section with quizzes.

On Thursday, KOCIS also released a music video featuring Pinkfong and Baby Shark in a traditional music-inspired vibe, reviewing the basic content of the booklet via Pinkfong's official YouTube channel.

The video blends the melody of the “Baby Shark Dance,” which has garnered over 137 billion views on YouTube, with the lyrics of the traditional Korean folk song “Arirang.”

KOCIS plans to distribute the booklet through overseas Korean cultural centers, embassies, schools and libraries.

“Let’s Explore Korea with Pinkfong and Baby Shark” is available on KOCIS’ official homepage and its social media channels.

KOCIS intends to publish booklets in other languages as well.