The Korea Herald


Sensormatic Solutions predicts Asia-Pacific's top busiest shopping days of the 2023 holiday season


Published : Oct. 24, 2023 - 10:20

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  • Sensormatic Solutions' full predictions include top busiest holiday shopping days globally, including Asia-Pacific (APAC) markets such as Australia, Mainland China, Hong Kong, New Zealand, Singapore, and South Korea
  • Shoppers in Australia and New Zealand will be doing the bulk of their in-store shopping during the month of December
  • In Mainland China, Hong Kong, and Singapore, shoppers are expected to start their in-store shopping later—on or after Christmas
  • Two of South Korea's busiest days are expected to happen during the second week of November; and three are expected to happen on or after Christmas

SINGAPORE, Oct. 24, 2023 /PRNewswire/ -- Sensormatic Solutions, the leading global retail solutions portfolio of Johnson Controls, today announced its predictions for the busiest shopping days of the 2023 holiday season. The annual predictions for the global top busiest shopping days were compiled by Sensormatic Solutions retail traffic consulting and analytics group.

"Retailers around the world are likely to have another strong holiday season this year," said Tony D'Onofrio, president at Sensormatic Solutions. "Those looking to make the most of it can use our predictions as a guide—but it's critical that retailers also leverage internal data and analytics tools to refine their approach to promotions, staffing, and customer experience in the coming months. It's this additional insight that will put businesses two steps ahead entering the New Year."

"Shoppers in different countries and regions have their own habits and retailers will need to tailor their strategies accordingly to capitalise on the holiday season to come. For example, unlike most of the world, the majority of the busiest shopping days in Australia and New Zealand will be happening on weekdays, instead of weekends. In other parts of APAC, shoppers are expected to start their in-store shopping later compared to previous years," said Daren Ng, Vice President & General Manager of Asia Pacific at Sensormatic Solutions. 

Predictions for APAC's busiest days are as follows:

  1. Australia: Tuesday, December 26 – Boxing Day
  2. Mainland China: Sunday, December 31 – New Year's Eve
  3. Hong Kong: Sunday, December 24 – Christmas Eve
  4. New Zealand: Tuesday, December 26 – Boxing Day
  5. Singapore: Sunday, December 24 – Christmas Eve
  6. South Korea: Sunday, December 24 – Christmas Eve

The full list of APAC's predicted top busiest shopping days along with rest of world predictions include:


1.     Tuesday, December 26 – Boxing Day

2.     Saturday, December 23 – Super Saturday

3.     Friday, December 22 – Friday before Christmas

4.     Thursday, December 28 – Thursday after Christmas

5.     Thursday, December 21 – Thursday before Christmas

Brazil 1.     Friday, November 24 – Black Friday 2.     Saturday, December 23 – Super Saturday 3.     Saturday, November 25 – Saturday after Black Friday 4.     Friday, December 22 – Friday before Christmas 5.     Saturday, December 16 – Third Saturday in December


To learn about the top drivers of this holiday season's busiest shopping days and how Sensormatic Solutions is supporting retailers' needs, download this report for Australia and New Zealand, or this report for Mainland China, Hong Kong, Singapore and South Korea. For more Sensormatic Solutions holiday insights, use #SensormaticHolidays2023 to follow along on LinkedIn and X.

About Johnson Controls

At Johnson Controls (NYSE:JCI), we transform the environments where people live, work, learn and play. As the global leader in smart, healthy and sustainable buildings, our mission is to reimagine the performance of buildings to serve people, places and the planet.

Building on a proud history of nearly 140 years of innovation, we deliver the blueprint of the future for industries such as healthcare, schools, data centers, airports, stadiums, manufacturing and beyond through OpenBlue, our comprehensive digital offering.

Today, with a global team of 100,000 experts in more than 150 countries, Johnson Controls offers the world`s largest portfolio of building technology and software as well as service solutions from some of the most trusted names in the industry.

Visit for more information and follow @JohnsonControls on social platforms.

About Sensormatic Solutions

Sensormatic Solutions is the leading global retail solutions portfolio of Johnson Controls powering operational excellence at scale and enabling smart and connected shopper engagement. Our intelligent digital operating platform – Sensormatic IQ – combines the full Sensormatic Solutions portfolio, including third-party data to deliver unmatched insights into shopper experience, inventory intelligence, loss prevention and operational effectiveness with advanced technologies, like AI and Machine Learning. This enables retailers to act on prescriptive and predictive data-driven outcomes to confidently move into the future. Please visit Sensormatic Solutions or follow us on LinkedInX, and our YouTube channel.