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[From the Scene] Latest in home furnishings, decorations at Seoul Living Design FairBy Jie Ye-eun
Published : Feb. 24, 2022 - 16:09
When South Korea’s daily coronavirus cases hit an all-time high of 171,452 on Wednesday, hundreds visited the Seoul Living Design Fair, the country’s largest annual exhibition for interior and household-related brands, which kicked off its five-day run on the same day at Coex in southern Seoul.
More than 300 brands from home and abroad -- including Simmons Bedding Company, Maison Archive and Lexus Korea -- that are at the forefront interior design and lifestyle trends are showing their wares at the fair, divided into three separate areas.
It took more than three hours to take a casual look around. The guide map was of little help in locating specific booths as they were not numbered.
The biggest change this year is in home furniture trends. Rather than highlighting designs, many brands focused on comfort and practicality. Eco-friendly interiors was another big trend.
Under the theme of “Re-being, The Life of Re-thinking environment,” Lexus Korea displayed craftworks made of coal briquette ashes, polystyrene, discarded clothes and plastic bags. It also introduced the company’s electric vehicle, LF-Z Electrified.
Young visitors flocked to the Simmons Grocery Store, a goods store selling Simmons’ own goods and unique merchandise that it has produced in collaboration with local businesses in Icheon, Gyeonggi Province. Due to its immense popularity, on-site reservations were mandatory just to get into the store.
“Many people said that they knew about our brand as a mattress seller before coming to the fair. Some of them were surprised to see that we were selling bedspreads,” a Simmons Bedding Company official at the fair told The Korea Herald. “The charcuterie concept goods store is part of our socializing project that is aimed at expanding our brand’s omnibus,” the official added.
Statistics Korea predicted the country’s home furnishing industry to grow to 18 trillion won ($15 billion) by next year. Including home interior and remodeling industries, the market is expected to reach about 40 trillion won, the state-run agency said.
“We are still facing difficulties in these times of the COVID-19 pandemic, but the local home furnishing and decoration market has grown, fueled by growing consumer demand. The number of local brands participating has increased remarkably this year,“ said Byun Sun-min, team leader of the fairs and events division at the fair’s co-host company Design House.
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