The Korea Herald


Discover contemporary Asian culture in Eastern Trends

By 이우영

Published : March 27, 2016 - 17:23

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Multilingual international lifestyle magazine Eastern Trends is emerging as the go-to source for in-depth, culture-related reporting on major cities in Asia. In its April edition, the magazine features perspectives on Korean television programs and their dynamic production process.

The cover of the Eastern Trends April edition, featuring Korean actor Hong Jong-hyun (Eastern Trends) The cover of the Eastern Trends April edition, featuring Korean actor Hong Jong-hyun (Eastern Trends)

Titled “Television, A Spectacular Frame,” the cover story peers behind the scenes of Korean TV production, with anecdotes told by industry insiders. The issue also introduces hidden hot spots in Sangam-dong, Seoul’s TV network hub, and features columns by five mass media experts, each commenting on the current status of Korean television production and offering perspectives on the industry.

The magazine also features stories on bespoke suit tailors in Seoul’s Sogong-dong, sociable beauty spots in Jamsil and international tourists strolling along the Gyeongui Line Forest Path in Yeonnam-dong. It additionally carries an interview with Shin Sang-ok, a prolific Korean film director who was active in the 1950s and ’60s. 

The cover shows model-turned-actor Hong Jong-hyun sporting a soft pink cardigan. 

Eastern Trends is a monthly magazine that explores culture, fashion, lifestyle and culinary trends of Asian megalopolises such as Shanghai, Tokyo, Hong Kong, Taipei and Bangkok, with a special emphasis on Seoul.
It seeks to represent youthful, trendy and classy urban culture in Asia, guiding readers to lesser-known gastronomic gems, including “hole in the wall” eateries.

The magazine also features in-depth celebrity interviews and stories on issues of historical and contemporary significance.

Each issue deals with a different concept and is published in Korean, Chinese and English. The magazine is available at all major bookstores, both online and offline, and at airports and in hotels. The Eastern Trends app can also be downloaded via Google Play or Apple’s App Store. For more information, visit

By Rumy Doo (