Articles by Park Li-na
Park Li-na
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Mercedes-Benz Korea helps startups expand globally
Mercedes-Benz Korea announced Thursday that it invited nine promising Korean startups to its headquarters in Stuttgart, Germany, earlier this month as part of its efforts to foster global growth opportunities for innovative companies. The five-day program, held in collaboration with the Korea University Research and Business Foundation, Sejong, ran from Nov. 11 to Nov. 15. The selected startups toured Mercedes-Benz’s Sindelfingen plant and the Mercedes-Benz Museum to learn about the automa
Companies Nov. 21, 2024
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KG Mobility’s Tivoli hits 300,000 units sold in Korea
KG Mobility’s compact SUV Tivoli has surpassed 300,000 units sold in South Korea, with its global cumulative sales exceeding 420,000 units since its debut in 2015. The Tivoli has gained traction for its affordability, practical designs and consistent updates, making it a popular choice for first-time SUV buyers and young drivers. In its first year, the car captured 54.7 percent of the domestic compact SUV market, which grew from 28,000 units in 2014 to more than 82,000 units by 2015. As of
Mobility Nov. 21, 2024
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Coway unveils winter-ready home appliances
South Korean home appliance maker Coway has introduced new products designed to improve indoor air quality and provide personal comfort during the winter season. The Dual Clean Humidifier Air Purifier, one of Coway’s flagship products, is designed to tackle dry indoor air and poor air quality in winter. According to Coway, the device integrates a four-stage filtration system -- featuring a pre-filter, air matching filter, deodorization filter and fine dust collection filter -- to remove up
Companies Nov. 20, 2024
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Hyundai Rotem to supply armored vehicles to Peru
Hyundai Rotem, South Korea’s sole tank manufacturer, announced Monday that it has signed a comprehensive cooperation agreement with Peru to advance plans for exporting armored vehicles to the country. The agreement, signed Saturday between Hyundai Rotem President Lee Yong-bae and Jorge Zapata, CEO of Peru’s Army Weapons and Ammunition Factory, lays the groundwork for exports of K2 tanks and wheeled armored vehicles to Peru, representing a preliminary step toward a formal contract aim
Industry Nov. 18, 2024
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LG Chem promotes fair trade practices
LG Chem is ramping up efforts to strengthen ties with partner companies through a series of new initiatives to promote sustainable development across its supply chain, the firm said Sunday. The South Korean chemicals giant outlined five key strategies under its “Shared Growth Solutions” framework: promoting fair trade, providing financial support, advancing environmental, social and governance practices, enhancing partner capabilities and improving communication. As part of the plan,
Companies Nov. 17, 2024
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Braun razor popular gift option for young men
P&G Korea on Thursday suggested Braun’s Series 7 razor as a thoughtful gift option for young men approaching adulthood, citing a recent survey that high school students who finished college entrance exams prefer practical gifts rather than traditional sweets. Designed to deliver a personalized shaving experience, the German brand’s Series 7 razor features a flexible 360-degree head that adapts to facial contours, allowing young adults to easily maneuver over challenging areas lik
Technology Nov. 14, 2024
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Amorepacific unveils bold growth goals
South Korean cosmetics giant Amorepacific has unveiled its new global business strategy, aiming to strengthen its position as a leader in the beauty industry amid the rising influence of Korean culture. At its 2024 Investor Day event in Seoul on Tuesday, CEO Kim Seung-hwan and North America regional headquarters CEO Giovanni Valentini presented the plan to around 80 institutional investors and analysts, emphasizing growth opportunities across both advanced and emerging markets. “As Korean
Companies Nov. 13, 2024
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Toss Securities names new CEO for US subsidiary
Toss Securities said Tuesday it has named Richard Hagen, a digital finance veteran, as the new CEO of its US subsidiary, TSA Financial. Under Hagen’s leadership, the company said, TSA Financial will initiate the regulatory process to expand its presence in the US brokerage market. In August, Toss Securities established two US subsidiaries: Toss Securities Americas and TSA Financial. The latter, in particular, aims to manage the firm’s broker-dealer business operations. Hagen brings o
Companies Nov. 12, 2024
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LG, Tenstorrent to bolster AI chip partnership
LG Electronics Chief Executive Officer Cho Joo-wan recently met with Jim Keller, CEO of US-based AI chip startup Tenstorrent, to discuss expanding their partnership in the AI chip sector, the Korean tech giant said Tuesday. During their meeting in Seoul earlier this month, the two top executives explored potential collaborations in next-generation AI semiconductors and applications for home appliances, smart home solutions, mobility and server processors. Chiplet technology, or small and modular
Technology Nov. 12, 2024
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GS E&C wins $376m contract to build subway tunnel in Australia
South Korean construction giant GS Engineering and Construction announced Monday that it had won a $375.7 million contract to build a subway tunnel in Melbourne, Australia. Awarded by Victoria’s Suburban Rail Loop Authority, the contract is part of the broader Suburban Rail Loop project, which aims to construct a 90-kilometer orbital rail line connecting various regions of the city. GS E&C said it will participate in the SRL East project, valued at $1.1 billion in total, to build a 10-
Companies Nov. 11, 2024
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aT wins top consumer award for cost reductions, price transparency
The Korea Agro-Fisheries & Food Trade Corp., known as aT, announced on Thursday that it has been recognized by the Korea Consumer Association for its excellence in consumer-friendly administration. aT, a government agency responsible for promoting the trade, export and marketing of Korean foods and beverages worldwide, received this year's Korea Consumer Award for its initiatives aimed at reducing costs for consumers. These initiatives include a discount program for domestically produce
Companies Nov. 7, 2024
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Miracell showcases stem cell tech at Spain conference
South Korean stem cell research company Miracell showcased its stem cell extraction system, Smart M-Cell, during the IV Congreso Semdor Valencia conference in Spain last month. Hosted by the Spanish Pain Society, the annual conference brought together pain management experts from around the world to explore effective solutions for preventing and treating pain. This year’s event, held Oct. 24-26, invited doctors from Spain, the UK, the US, the Netherlands, Greece and Italy. During the confe
Technology Nov. 6, 2024
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SK Telecom unveils AI assistant Aster for global users
SK Telecom, South Korea’s largest wireless carrier by membership, on Tuesday unveiled its new artificial intelligence-powered personal assistant Aster for global markets. Designed as an agentic AI, Aster goes beyond simple question-and-answer or search functions. It engages users in an interactive dialogue to understand their intentions, and make plans and perform tasks on their behalf. According to the company, the AI agent’s capabilities in planning, task management and quick respo
Technology Nov. 5, 2024
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Korean luxury e-boutique Jente launches global service
South Korean luxury e-boutique Jente has launched a global service to spur its business expansion overseas. The company said Monday the website is now available for shoppers in North America, Asia and Europe, with plans for expansion in the Middle East by 2025. Established in 2020, Jente has gained traction in the nation’s competitive luxury market by directly sourcing luxury goods from boutiques, ensuring authenticity and exclusivity. In 2022, its sales reached 48.8 billion won ($35.6 mil
Technology Nov. 4, 2024
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SPC to open halal-certified bakery plant in Malaysia
South Korean bakery giant SPC Group announced Friday that construction of a halal-certified bakery factory in Malaysia is set to be completed by year-end, as it aims to expand the reach of its flagship brand Paris Baguette across Southeast Asia and into the Middle East. Ahead of the plant’s opening in Johor Bahru, SPC Group President Hur Jin-soo met with Johor Chief Minister Onn Hafiz Ghazi in Seoul on Monday to discuss potential collaborations, including local ingredient sourcing and jo
Companies Nov. 1, 2024
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