The Korea Herald


Bondee appoints Lionel Sim as Head of Commercial


Published : Aug. 14, 2023 - 15:20

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SINGAPORE, Aug. 14, 2023 /PRNewswire/ -- Bondee, a next-generation social platform that transforms the way people interact with the real world, announced today the appointment of Lionel Sim as Head of Commercial. In this role, Lionel will manage all corporate partnerships and commercial initiatives, backing Bondee's efforts to further drive engagement with users and brands across the region. 

Lionel Sim, Head of Commercial, Bondee
Lionel Sim, Head of Commercial, Bondee

"Lionel brings years of experience in establishing partnerships that drive growth for all partners, aligning perfectly with Bondee's strategic goals," said Fei Yu, CEO of Bondee. "Bondee is super focused on hiring talented individuals who share our vision,  and we believe Lionel will effectively leverage his extensive global background to build highly-valuable collaborations with businesses to drive monetization at Bondee," she added. 

With a career spanning more than 15 years in digital media and advertising, Lionel has held key roles in renowned global tech firms, including Apple, Tencent, and TikTok, operating across diverse markets such as Singapore, Japan, China, the United States, and Australia. 

As Bondee is poised to accelerate its expansion efforts, Lionel is also hiring talented individuals across the globe on his team at the company's headquarters in Singapore and global offices across Japan, South Korea, and China. 

"I'm really excited and grateful to be taking on this role at Bondee, which lines up perfectly with what I'm passionate about," said Lionel Sim. "I love building businesses and bringing communities together, and I'm looking forward to forging win-win partnerships that will add value and deliver joy to Bondee users. We are actively listening to customer feedback and embracing the opportunity to work hand in hand with partners to shape innovative commercial models together." 

Lionel hails from Singapore, and his proficiency in English, Mandarin, and Bahasa Indonesia reflects his cross-cultural competence, which has been instrumental in fostering strong collaboration with international teams. 

Following recent senior appointments, Bondee will continue to add like-minded team members who are able to inspire everyone to explore diverse possibilities in the virtual and real worlds. 

About Bondee 

Bondee by Metadream is a next-generation social platform that seamlessly bridges the online and offline dimensions, transforming the way people interact with the real world and encouraging them to step out and explore their surroundings like never before. By expanding and enriching the ways users can express themselves reatively, Bondee inspires real-world discovery like never before.