JTI Korea said Amador was chosen to lead the Korean company based on his combined experience in marketing and sales at global offices in Spain, Hong Kong and the head office in Switzerland.
The Spanish CEO spent the last seven years in Mexico, where he led the Mexican unit and launch of global cigarette brand Winston in the country.
|Jose Luis Amador (JTI Korea)|
Amador has also contributed to regaining ownership of its brand Camel from a joint venture and securing stable brand image in the Mexican market, according to the company.
“Based on my global experience as well as along with South Korea’s talented employees, JTI Korea will continue to offer high-quality product and service, catering to customer needs here,” said Amador in a statement.
Headquartered in Geneva, Switzerland, JTI is a global tobacco company of brands such as Mevius, Camel, Winston and Seven Stars. It established a Korean unit in 1992.