Most Popular
-
1
1 in 3 Koreans live alone, family types becoming diverse
-
2
Korea, Japan finance chiefs vow to tame rampant FX market volatility
-
3
US 'incredibly concerned' about suspected NK-Iran military ties
-
4
K-pop group's manager dismissed for setting up spycam in theater dressing room
-
5
K-pop singer lost consciousness after being hit by foul ball, cancels show
![[Kim Seong-kon] Democracy and the future of South Korea](http://res.heraldm.com/phpwas/restmb_idxmake.php?idx=644&simg=/content/image/2024/04/16/20240416050802_0.jpg&u=)
Food company Pulmuone rebranded itself with a new corporate identity for the first time in 13 years as it readies for change under the new leadership of CEO Lee Hyo-yul.
In January, Pulmuone founder Nam Seung-woo, who headed the company for the past 33 years, stepped down to make way for a new professional CEO to better manage the company.
“The new CI, with a darker green logo and simplified font, indicates that Pulmuone will take a leap as a global corporation with a mission for Lifestyles of Health and Sustainability,” Lee said in a ceremony unveiling the new corporate identity.
Along with the new CI, the company said its affiliate companies will also have unified brand names, by putting Pulmuone in front of the company names. Pulmuone’s main affiliates include Pulmuone Food, Pulmuone Foodmerce and Pulmuone Danone.
(ddd@heraldcorp.com)
![[KH Explains] Hyundai's full hybrid edge to pay off amid slow transition to pure EVs](http://res.heraldm.com/phpwas/restmb_idxmake.php?idx=652&simg=/content/image/2024/04/18/20240418050645_0.jpg&u=20240418181020)
![[Today’s K-pop] Zico drops snippet of collaboration with Jennie](http://res.heraldm.com/phpwas/restmb_idxmake.php?idx=642&simg=/content/image/2024/04/18/20240418050702_0.jpg&u=)