"For the craft industry to grow, there should be artisans to create good products but at the same time consumers who appreciate their value," KDCF President Choi Bong-hyun said during a media briefing on Monday.

He added the industry's population is aging with more than 75 percent being aged 50 or over and the number of students majoring in craft works at school is declining.

"However good products the artisans would make, if it were not for people who see the value in them, craft works can grow only so far," he also said.

This year's event will focus on the "smartness" of Korean handiworks, their potentials to fit into the modern life and increasingly stylish and edgy designs, said Hong Seung-ho, an official at the foundation who is in charge of running the fair.

The event will put together around 100 pieces of craft works by 40 artisans and is expected to be visited by some 50,000 people during the four-day event at the Convention and Exhibition Center in southern Seoul on Dec. 7-10.

According to the data released by the KCDF, the number of visitors is on the rise with 44,437 in 2014, 50,308 in 2015 and 51,327 in 2016. With the increasing visitors, sales at the fair jumped 34 percent to 798 million won ($732,849) in 2016 from 494 million won in 2014. Business deals more than doubled to 1,247 cases in 2016 from 545 two years earlier.

"At the event, visitors can see the trend of handiworks in Korea. Artisans can connect to other artisans and seek business opportunities," Choi said.

In the "Maestro" section, works by nine Korean intangible cultural assets with more than 30 years combined experience will be explored.

"I lived my whole life as if I were dumb. By saying 'dumb,' I mean doing one thing and one thing only for my entire life," said ceramic artisan Kim Se-yong, whose work is in the collection of Queen Elizabeth II, at the briefing.

"One of my works took me 10 years to complete. No one would do that unless the person was a fool." (Yonhap)