Big Hit, Universal Music Group to launch new K-pop boy band in US
EntertainmentFeb 18, 2021
“With their innovative approach to developing artists and embracing new technology, Big Hit has become one of the most dynamic companies in music entertainment,” said Lucian Grainge, chairman & CEO of UMG. “We’re thrilled to be working together as we launch a new joint venture between our companies that will further accelerate K-pop as a global cultural phenomenon.” UMG also announced that more ...